If your business invests time and money in protecting its valuable customers, workforce and visitors by providing a clean, safe and attractive business environment, it is only smart to be proud of your hygiene story and advertise it.
Your customers, workforce and visitors will notice the state of your business premises in terms of how clean and hygienic it is, but they may not realise that you have gone the extra mile to care for their health and wellbeing. The simple questions are: Are you telling the story of the extra mile you go to put their health and wellbeing first? And if you do, what does it really mean to your business? What value does it add?
We all want to be told and shown that we are cared for. Customers will surely reward your business if they get to know your story and become part of the experience.
You need to simply talk about it in a smart way. If you do the hard work and can prove it, then create a story out of it and tell it through all available and affordable contact platforms.
Tell your story and customers will be excited about it in a way that they can easily and quickly share with others. There is power in storytelling. Telling a story of what you have done for others is even more powerful.
This rather simple strategy may not be the norm right now, but a little shift in mindset will yield lot of benefits.
In this age of super technology and social media, stories get told and shared across the world in a flash. Who wouldn’t take a good story that concerns them and help share it with friends?
Your customers, workforce, visitors and their friends will all be involved in this story absolutely free of charge. The move here is to be innovative and smart, to see opportunities like this and use them to build your brand and strengthen your business.
So step out and lead the chorus and shape the perception of your customers and friends. Tell the world how much you care about health and wellbeing. In the end, what people see, feel, think and remember about you business will have been guided by what you deliver.
I hope all businesses see this valuable opportunity and run with it.
For FREE advice, consultation or inspection for your business, please get in touch today by visiting – www.stainlesscleans.co.uk and use the contact tools provided.
